Plant Identifier
Privacy Policy

INTRODUCTION

Welcome to Plant Identifier, provided by Hyperlink Infosystem Inc., registered in New York, New York, USA (“we,” “us,” or “our”). This Privacy Policy describes how we collect, use, share, process and protect your personal data when you use our services and use the Plant Identifier (“Application”, “Platform”), or engage with our sales, marketing, or event offerings. It also explains your privacy rights and choices, and how you can contact us about our privacy practices.

By using the App, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of the Application.

This Privacy Policy applies solely to the data we collect directly through our services. It does not cover data collected or stored by third-party websites and applications accessed via our platform.

1. DATA WE COLLECT

1) Personal Information

We collect data voluntarily provided during interactions with the Services, including when contacting support, opting into communications, or engaging in donations or other payments where applicable.

• Name
• Email
• Location (if provided by you or enabled through device permissions)
• Social ID (provided by the social login provider)

2. Plant Photos

Photos uploaded by you for plant scanning, disease detection, and health analysis.

3. Automatically Collected Information

We collect certain information automatically to operate, secure, and improve the Services:

• Device information: Brand, model, OS version, unique device identifiers, storage state.
• Identifiers and analytics: Device/app ID, usage/activity data, session events, and error or system logs.
• Cookies and similar technologies: Used on the website and applicable interfaces for functionality, analytics, and security.

2. PURPOSE OF DATA COLLECTION

The information we collect is used to:

• Facilitate the functionality of our services.
• Enhance user experience and address technical issues.
• Comply with legal obligations and safeguard against fraud or security breaches.

3. PROCESSING OF THE INFORMATION

• Analysis of plant health: Plant identification, disease detection, health diagnosis and offer care guidance.
• Analysis of the surroundings: Calculation of optimal water requirements based on humidity, temperature, plant location and providing light meter reading with optimal placement guidance.
• Account or preference management: To manage any settings, communications, or user choices where applicable.
• Service delivery and support: To respond to inquiries, provide troubleshooting, and address technical issues.
• Security and fraud prevention: To detect, prevent, and investigate security threats or abuse.
• Legal compliance: To meet legal obligations and enforce terms.
• Communications: To send administrative notices, policy updates, and service-related information where contact information is provided.

4. PURPOSE AND LEGAL BASIS FOR PROCESSING

• Performance of contract: Providing the Services, managing purchases/donations, and supporting requested features.
• Legitimate interests: Ensuring security, improving the Services, analytics, and operating the platform.
• Legal obligations: Maintaining records as required by tax, accounting, and applicable laws.
• Consent: Where required for optional cookies/analytics or region-specific rights. Consent can be withdrawn at any time as described below.

5. SHARING OF PERSONAL INFORMATION AND THIRD PARTIES

1) No Data Sharing With Third Parties

We do not sell, trade, or transfer personal information to unrelated third parties for their marketing or advertising. Our website and applications may contain links to external websites. We are not responsible for the privacy practices of these third parties and recommend reviewing their policies independently.

2) We May Share Personal Information With

• Service providers: Trusted vendors who support essential functions, such as email communication, push notifications, anonymous authentication, session management, payment processing for donors, analytics (e.g., Google Analytics on the website), security, hosting, and fraud prevention. These providers are bound by confidentiality and data protection obligations.
• Affiliate Companies: We may for provisioning the services share information collected with the Affiliate companies located in India. Appropriate safeguards such as Standard Contractual Clauses or adequacy decisions are implemented with such Affiliates.
• Corporate events: In connection with mergers, acquisitions, or asset transfers, subject to this Policy’s protections.
• Legal compliance and safety: Where required to comply with law, enforce terms, or protect rights, property, safety, or security.

3. International Data Transfers and Storage

• Personal data may be processed and stored on Amazon Web Services (AWS) in the United States, with industry‑standard encryption in transit and at rest.
• EEA/UK transfers: Where data is transferred outside the EEA/UK, appropriate safeguards such as Standard Contractual Clauses or adequacy decisions are implemented.
• Updates: If storage locations materially change, this Policy will be updated accordingly.

6. COOKIES AND ANALYTICS

Cookies are used to operate the Application, improve user experience, analyze traffic, and enhance security. The Application and its underlying services may use cookies or similar technologies, including mobile device identifiers and local storage, to maintain your Application usage and improve app performance.

Browser controls allow cookies to be disabled; some features may not function as intended if cookies are blocked.

Google Analytics may be used to understand service usage patterns on the Application or related pages. Users can opt out via Google’s tools. Additional information about Google’s processing is available in Google’s publicly available materials.

7. DATA RETENTION

Retention is limited to the duration necessary for the purposes described in this Policy.

For accounts, data is retained while the account remains active and the Services are used.

Upon a verified deletion request or account closure, associated personal data will be deleted within seven (7) days, subject to retention required by legal obligations (e.g., payments and invoices retained for regulatory periods).

8. DATA SECURITY

We implement appropriate technical and organizational measures to protect your data against:

• Unauthorized access
• Alteration
• Disclosure
• Destruction

While we strive to use commercially acceptable means to protect your data, no method of electronic storage or transmission is 100% secure.

9. IN-APP PURCHASES

Payments are processed by third-party providers; payment credentials entered with those providers are not accessed by us. By making an in-app purchase through our App, you acknowledge and agree that all sales are final. We do not offer refunds or cancellations after purchase, except as required by applicable consumer protection laws.

All subscription plans and pricing are presented clearly within the App prior to purchase. Please review the plan details carefully before confirming your purchase.

For any concerns or support related to your purchase, you may contact us at legal.hyperlinkinfosystem@gmail.com, but please note that refunds will only be issued if mandated by law.

Before you complete a purchase, we clearly display price, recurring periods, billing intervals.

10. YOUR RIGHTS

Depending on jurisdiction, the following rights may apply:

• Access, rectification, and erasure: Request copies, corrections, or deletion of personal information.
• Restriction and objection: Request processing restrictions or object to certain processing, including where based on legitimate interests.
• Data portability: Request portable copies in a machine‑readable format where applicable.
• Consent withdrawal: Where processing is based on consent (e.g., certain cookies/analytics), consent may be withdrawn at any time via settings or by contacting us; this does not affect the lawfulness of prior processing.
• Marketing opt‑out: Unsubscribe from marketing communications at any time. Service and transactional messages may still be sent.

11. GDPR‑SPECIFIC DISCLOSURES (EEA/UK)

• Controller: We the entity managing the Services acts as the controller for personal data processed as described.
• Lawful bases: Performance of contract, legitimate interests, legal obligations, and consent (as detailed above).
• EEA/UK transfers: Adequacy decisions or Standard Contractual Clauses apply for transfers to non‑EEA/UK countries, including the United States.
• Rights and timelines: Access, rectification, erasure, restriction, objection, and portability requests will be addressed within thirty (30) calendar days. A nominal fee may be charged where permitted by law for excessive or manifestly unfounded requests.
• Complaints: Individuals may lodge a complaint with a competent supervisory authority in the EEA/UK in addition to contacting us.

California “Shine the Light” California residents may request information about disclosures of certain categories of personal information to third parties for their direct marketing, if any, once per year free of charge.

12. CHILDREN’S PRIVACY

The Services are not intended for individuals under the age of thirteen (13). If it is learned that data has been collected from someone under 13 years of age, access will be terminated and the data will be deleted.

If you believe a child under 13 years of age has provided us with identifiable personal data, please contact us at legal.hyperlinkinfosystem@gmail.com and we will take steps to remove such information.

13. CHANGES TO THIS POLICY

This Policy may be updated from time to time. The “Last Updated” date will reflect changes. For material changes, reasonable efforts will be made to notify via in‑app notice or email if available. Continued use of the Services after changes indicates acceptance.